You’re the best at what you do. When someone has a carpenter ant infestation threatening to chew through their support beams, or a raccoon nursing babies in the attic, you’re the hero they need. You know the biology, the treatment protocols, and how to seal up a house tighter than a drum.
But here is the uncomfortable truth: being an expert technician doesn’t automatically mean your appointment book is full. The sad reality of this industry is that mediocre exterminators with loud megaphones will often beat quiet experts.
If you want more trucks on the road and less downtime between seasons, you need to stop hoping for word-of-mouth referrals and start getting loud yourself. It’s time to bridge the gap between your skill and the people who desperately need it.
Stop Hiding in Plain Sight
When a homeowner spots a cockroach scurrying across the kitchen floor at midnight, they don’t calmly open the yellow pages tomorrow morning. They grab their phone in a panic right then and there and frantically type in their problem. If your business doesn’t pop up immediately on that screen, you don’t exist to them.
Your online presence isn’t just a digital brochure; it’s your 24/7 salesperson. At the very bare minimum, you need a Google Business Profile that looks alive. It needs recent photos of your branded trucks, pictures of your team in uniform, and your current operating hours. You need to make it incredibly easy for a stressed-out prospect to click “call.” If they have to dig for your number, they’re moving on to the next guy on the list.
Own Your Backyard Before the State
A huge mistake many owners make is trying to cast too wide a net online. You don’t need to be the top result for the entire province or state; you just need to dominate your specific service area.
Think about it from the customer’s perspective. If someone needs pest control in Collingwood, they aren’t looking for a massive national chain located three hours away. They want a local crew who understands the specific seasonal issues in their neighbourhood and can get there fast.
Focus your efforts on owning the search results for your specific town and the immediate surrounding communities. It’s much easier (and more profitable) to be the biggest fish in a small pond than a minnow in the ocean.
Let Your Customers Do the Selling
In this trade, trust is everything. You are asking to come into someone’s private sanctuary to spray chemicals or set traps. That requires a significant leap of faith on their part. The easiest way to build that bridge before you even meet them is through social proof.
A glossy ad says “We are great,” but a detailed, five-star review from Mrs. Johnson down the street says “They saved my sanity and showed up on time.” People trust other people more than they trust your marketing copy.
Make asking for reviews part of your standard operating procedure the second the job is marked complete. Train your techs to ask for that feedback before they even pull out of the driveway while the customer is still relieved and happy.
Know When to Hand Off the Wrench
There comes a point where trying to run your own Facebook ads, figure out SEO, or fiddle with website code is actually costing you money. Why? Because it takes you away from billable work or managing your crews. You don’t fix your own transmission, right? You hire a mechanic because that’s their job.
The same logic applies here. Sometimes the smartest move is to bring in pros like Local SEO Search to handle the heavy lifting in the digital space. It frees you up to focus on quality service and expansion, rather than staring at confusing analytics all night. If you want to see what actual experts can do, check out localseosearch.com and see the difference professional help makes to your bottom line.
Stop Waiting for the Phone to Ring
Building a massive client list doesn’t happen by accident. It happens because you decided to treat getting leads as seriously as you treat eradicating termites. Don’t let another season go by watching competitors snatch up the easy jobs simply because they had better visibility.
Get aggressive with your outreach, polish up that reputation, and turn your business into the undisputed local authority. The bugs aren’t going to take a break, so neither should your strategy for finding the people bothered by them.You’re the best at what you do. When someone has a carpenter ant infestation threatening to chew through their support beams, or a raccoon nursing babies in the attic, you’re the hero they need. You know the biology, the treatment protocols, and how to seal up a house tighter than a drum.
But here is the uncomfortable truth: being an expert technician doesn’t automatically mean your appointment book is full. The sad reality of this industry is that mediocre exterminators with loud megaphones will often beat quiet experts.
If you want more trucks on the road and less downtime between seasons, you need to stop hoping for word-of-mouth referrals and start getting loud yourself. It’s time to bridge the gap between your skill and the people who desperately need it.
Stop Hiding in Plain Sight
When a homeowner spots a cockroach scurrying across the kitchen floor at midnight, they don’t calmly open the yellow pages tomorrow morning. They grab their phone in a panic right then and there and frantically type in their problem. If your business doesn’t pop up immediately on that screen, you don’t exist to them.
Your online presence isn’t just a digital brochure; it’s your 24/7 salesperson. At the very bare minimum, you need a Google Business Profile that looks alive. It needs recent photos of your branded trucks, pictures of your team in uniform, and your current operating hours. You need to make it incredibly easy for a stressed-out prospect to click “call.” If they have to dig for your number, they’re moving on to the next guy on the list.
Own Your Backyard Before the State
A huge mistake many owners make is trying to cast too wide a net online. You don’t need to be the top result for the entire province or state; you just need to dominate your specific service area.
Think about it from the customer’s perspective. If someone needs pest control in Collingwood, they aren’t looking for a massive national chain located three hours away. They want a local crew who understands the specific seasonal issues in their neighbourhood and can get there fast.
Focus your efforts on owning the search results for your specific town and the immediate surrounding communities. It’s much easier (and more profitable) to be the biggest fish in a small pond than a minnow in the ocean.
Let Your Customers Do the Selling
In this trade, trust is everything. You are asking to come into someone’s private sanctuary to spray chemicals or set traps. That requires a significant leap of faith on their part. The easiest way to build that bridge before you even meet them is through social proof.
A glossy ad says “We are great,” but a detailed, five-star review from Mrs. Johnson down the street says “They saved my sanity and showed up on time.” People trust other people more than they trust your marketing copy.
Make asking for reviews part of your standard operating procedure the second the job is marked complete. Train your techs to ask for that feedback before they even pull out of the driveway while the customer is still relieved and happy.
Know When to Hand Off the Wrench
There comes a point where trying to run your own Facebook ads, figure out SEO, or fiddle with website code is actually costing you money. Why? Because it takes you away from billable work or managing your crews. You don’t fix your own transmission, right? You hire a mechanic because that’s their job.
The same logic applies here. Sometimes the smartest move is to bring in pros like Local SEO Search to handle the heavy lifting in the digital space. It frees you up to focus on quality service and expansion, rather than staring at confusing analytics all night. If you want to see what actual experts can do, check out localseosearch.com and see the difference professional help makes to your bottom line.
Stop Waiting for the Phone to Ring
Building a massive client list doesn’t happen by accident. It happens because you decided to treat getting leads as seriously as you treat eradicating termites. Don’t let another season go by watching competitors snatch up the easy jobs simply because they had better visibility.
Get aggressive with your outreach, polish up that reputation, and turn your business into the undisputed local authority. The bugs aren’t going to take a break, so neither should your strategy for finding the people bothered by them.
